Sr. Business Systems Analyst at Avalara · United States · Joined
A
Sr. Business Systems Analyst
Avalara · United States · Just now · 0 applicants
NewRemoteFull-timeSenior
Pay
Pay not listed
Workplace
Remote
Job type
Full-time
Level
Senior
Team: Marketing Technology · Source: jobright · Posted by joined-scrapper
About the role
Avalara is hiring a Senior Business Systems Analyst to own the Marketing Technology roadmap and delivery, focusing on Marketo, lead intake, and system health while aligning Marketing, RevOps, and Engineering priorities.
What you’ll do
Own roadmap and delivery for lead intake, enrichment, and routing services
Manage the Marketo platform and align Marketing, RevOps, and Engineering priorities
Prioritize backlog and ensure system and data quality
Drive campaign automation and measurable outcomes
Use AI tools for platform health monitoring and performance indicators
Develop agents for triage and issue resolution of data flows and business use cases
What you’ll need
Bachelor's degree in Computer Science, Engineering, Information Management, or equivalent experience
6–10+ years in MarTech product ownership with MAP, CRM, and integrations
Hands-on project experience with Marketo architecture and Workfront/Fusion or equivalent intake automation
Proven backlog ownership and cross-functional leadership
Strong grasp of lead lifecycle, enrichment, dedupe, routing, consent, tagging, and UTM alignment
2+ years applying AI tools to product, backlog, and system health monitoring
Original job description
Avalara is seeking a Senior Business Systems Analyst for its Marketing Technology team. The role owns roadmap and delivery across lead intake, enrichment, and routing services and the Marketo platform, aligning Marketing, RevOps, and Engineering priorities. It focuses on backlog prioritization, system and data quality, campaign automation, and measurable…