About the role

What you’ll do

• Execute and optimize CRM campaigns across email, push, SMS, and lifecycle channels
• Partner with Marketing, Product, Data, and CRM teams on campaign execution and targeting
• Conduct performance analysis and drive operational improvements
• Manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Leverage AI tools and automation workflows to support campaign execution and personalization
• Use reporting, attribution, and A/B testing to inform decisions

What you’ll need

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation
• Hands-on experience with Braze, Salesforce Marketing Cloud, Marketo, Pardot, Cheetah, or similar platforms
• Experience executing campaigns across email, push notifications, SMS, or in-app messaging
• Familiarity with customer segmentation, targeting, audience management, and lifecycle marketing principles
• Strong analytical skills with campaign reporting, attribution, A/B testing, and engagement metrics
• Experience with AI tools or automation workflows; bachelor's degree or equivalent preferred

Original job description