Lead, Lifecycle Marketing at Housecall Pro · United States · Joined
HP
Lead, Lifecycle Marketing
Housecall Pro · United States · Just now · 0 applicants
NewRemoteFull-timeLead
Pay
$84k–$104kListed
Workplace
Remote
Job type
Full-time
Level
Lead
Team: Lifecycle Marketing · Source: jobright · Posted by joined-scrapper
About the role
Housecall Pro seeks a Lead to own multi-channel lifecycle marketing campaigns across email, SMS, and in-app messaging, including strategy, execution, personalization, testing, compliance, and performance analysis.
What you’ll do
Develop and execute lifecycle campaign strategy across email, SMS, and in-app messaging
Manage campaign personalization and conditional content
Run A/B testing and segmentation to drive engagement
Ensure compliance with email and SMS regulations
Analyze campaign performance and optimize results
What you’ll need
Bachelor's degree or equivalent work experience
5+ years in email, SMS, and in-app marketing campaigns
Strong HTML and CSS skills for email and landing pages
Strong JavaScript skills for tracking and data manipulation
Experience with Liquid and/or Mustache templates
Knowledge of customer data models, segmentation, event-based triggering, and compliance regulations
Original job description
Housecall Pro provides software and tools that help home service professionals streamline operations, grow their businesses, and save time. The Lead, Lifecycle Marketing role manages multi-channel lifecycle campaigns across email, SMS, and in-app messaging, including strategy, execution, personalization, testing, compliance, and performance analysis.…