Vice President of Growth (Marketing) at American Federation for Children · United, WV · Joined
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Vice President of Growth (Marketing)
American Federation for Children · United, WV · Just now · 0 applicants
NewOn-siteFull-timeManager
Pay
Pay not listed
Workplace
On-site
Job type
Full-time
Level
Manager
Team: Growth · Source: jobright · Posted by joined-scrapper
About the role
American Federation for Children is hiring a Vice President of Growth to lead its growth function, scale donor acquisition for its national scholarship platform, and own performance marketing, media buying, experimentation, and conversion while supporting partnership activation and state-based parent application campaigns.
What you’ll do
Lead the growth function and scale donor acquisition
Own performance marketing, media buying, experimentation, and conversion
Support partnership activation and state-based parent application campaigns
Manage agencies and owned channels to performance outcomes
Present performance to the board and work with media buyers
What you’ll need
10+ years in growth or performance marketing with executive ownership of acquisition numbers
Hands-on ability to open accounts, diagnose problems, and direct fixes at campaign and ad-set level
Economic mindset with accountability for CAC, LTV, incrementality, attribution, and forecasting
Structured experimentation methodology across pages, flows, and channels
Sharp eye for copy and creative; can brief creative and diagnose concept vs targeting problems
Experience managing agencies to performance outcomes and communicating with board/media buyers; fundraising or direct-response background
Original job description
The American Federation for Children is hiring a Vice President of Growth to lead its growth function and scale donor acquisition for its national scholarship platform. The role owns performance marketing, media buying, experimentation and conversion, while supporting partnership activation and state-based parent application campaigns.Ten or more years in…