America's Test Kitchen is hiring a Manager to lead the marketing technology and data infrastructure behind lifecycle communications, focusing on audience segmentation, campaign deployment, and data integrity. This Boston-based hybrid role partners across Marketing, Product, Analytics, and Engineering to keep campaigns accurate, reliable, and scalable.
What you’ll do
Lead technical and data infrastructure supporting lifecycle marketing communications
Manage audience segmentation and campaign deployment
Oversee martech operations and data integrity
Partner with Marketing, Product, Analytics, and Engineering
Ensure campaigns are accurate, reliable, and scalable
Support cross-platform user experiences through deep linking and attribution
What you’ll need
4-7+ years in marketing technology or CRM/lifecycle marketing operations
Hands-on experience with a customer engagement platform, preferably Braze
Experience with customer data/product analytics platforms like Mixpanel and Looker
Working proficiency in SQL and Python for audience segmentation and data validation
Familiarity with deep linking, mobile/web attribution, and cross-platform user experiences
Strong cross-functional collaboration and attention to detail
Original job description
America’s Test Kitchen is a multimedia cooking resource that creates content and membership experiences for home cooks. The Manager, Martech & Operations will lead the technical and data infrastructure supporting lifecycle marketing communications, including audience segmentation, campaign deployment, martech operations, and data integrity. This role…