Manager Growth Analytics at Interpublic Group (IPG) · New York, NY · Joined
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Manager Growth Analytics
Interpublic Group (IPG) · New York, NY · Just now · 0 applicants
NewOn-siteFull-timeManager
Pay
Pay not listed
Workplace
On-site
Job type
Full-time
Level
Manager
Team: Growth Analytics · Source: jobright · Posted by joined-scrapper
About the role
IPG is hiring a Manager Growth Analytics to support a financial client, developing and executing measurement strategies and delivering optimization insights. The role requires hands-on measurement planning experience and familiarity with a range of measurement methodologies and media ecosystems.
What you’ll do
Develop and execute measurement strategies
Analyze performance across measurement studies
Provide optimization insights and recommendations
Support a financial client
Operate effectively with cross-functional teams
Communicate findings and recommendations
What you’ll need
Hands-on experience in measurement planning
Strong understanding of media planning principles
Experience with measurement methodologies including MTA, MMM, brand lift studies, and experimentation
Intermediate+ knowledge of TV/CTV/OTT ecosystems
Strong communication and project management skills
Experience with SQL, Python, R, and digital analytics platforms
Original job description
Interpublic Group (IPG) is hiring a Manager Growth Analytics to support a financial client. The role develops and executes measurement strategies, analyzes performance across measurement studies, and provides optimization insights and recommendations.The individual must have hands-on work experience in measurement planning, with strong understanding of…