C2 Educational Centers is seeking a Manager of Lifecycle & Marketing Operations to own lifecycle strategy, marketing campaign operations, and automation from initial contact through enrollment and renewal. The role requires hands-on Salesforce Marketing Cloud expertise and focuses on driving conversion, engagement, and retention through segmented email and SMS journeys.
What you’ll do
Own lifecycle strategy from initial contact through enrollment and renewal
Manage marketing campaign operations and automation
Govern Salesforce Marketing Cloud usage and testing
Build segmented, automated email and SMS journeys
Measure journey impact on conversion, engagement, and retention
Deliver performance reporting
What you’ll need
Hands-on Salesforce Marketing Cloud experience
5+ years in lifecycle marketing, CRM, marketing automation, or marketing operations
Experience building segmented, automated email and SMS journeys
Proficiency with web analytics and testing platforms
Ability to analyze complex data and design credible tests
Multi-location consumer services and education experience
Original job description
C2 Educational Centers is evolving its lead and customer journey from initial contact through enrollment and renewal. The Manager, Lifecycle & Marketing Operations owns lifecycle strategy, marketing campaign operations and automation, Salesforce Marketing Cloud governance, testing, and performance reporting.Hands-on Salesforce Marketing Cloud experience…