Team: B2C Data Enablement · Source: jobright · Posted by joined-scrapper
About the role
Optum seeks a Product Owner to manage the B2C Data Enablement capability, translating marketing needs into prioritized technology work on Adobe Experience Platform and the Customer Data Platform. The role owns the backlog and drives delivery, adoption, and performance measurement across cross-functional teams.
What you’ll do
Manage the business capability and technology backlog for ingesting, integrating, and activating customer data
Translate B2C marketing needs into prioritized technology work
Oversee the capability from use-case definition through delivery, adoption, and performance measurement
Develop user stories, acceptance criteria, roadmaps, value statements, and capability-performance metrics
Collaborate across business, technology, data, analytics, operations, marketing, privacy, and compliance functions
Evaluate competing priorities and make fact-based recommendations
What you’ll need
High school diploma/GED and 18 years of age or older
Experience in capability management, product ownership, product management, business analysis, data enablement, or marketing technology
Experience managing a technology backlog and translating business needs into requirements for engineering or delivery teams
Experience partnering across business, technology, data, analytics, operations, marketing, privacy, or compliance functions
Working knowledge of Agile and experience defining measurable outcomes, user stories, roadmaps, and capability metrics
Experience with Adobe Experience Platform, Adobe Real-Time CDP, or a comparable enterprise Customer Data Platform and B2C data activation
Original job description
Optum is hiring a Product Owner, B2C Data Enablement, to manage the business capability and technology backlog for ingesting, integrating, and activating data in Adobe Experience Platform and the Customer Data Platform. The role translates B2C marketing needs into prioritized technology work and oversees the capability from use-case definition through…