About the role

What you’ll do

• Lead organic and AI-powered search strategy across DTC, marketplaces, and retail channels
• Run SEO and AEO audits and turn findings into a prioritized roadmap
• Drive experimentation and performance measurement for search and AI visibility
• Optimize content and product data for AI search, shopping, and discovery
• Build content standards for answer-first, machine-readable copy
• Manage freelancers and internal experts to ship work quickly

What you’ll need

• 5+ years in technical and organic SEO with recent full-time focus on AEO and GEO
• Hands-on experience improving visibility across AI search and shopping experiences like ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and Alexa for Shopping
• Strong understanding of how search engines and LLM systems crawl, index, retrieve, cite, and recommend content
• Technical fluency with structured data, schema/JSON-LD, product feeds, semantic HTML, site architecture, rendering, canonicalization, internal linking, and indexing
• Experience with Google Search Console, Google Merchant Center, Semrush, Ahrefs, and AI visibility platforms
• Experience with server logs/crawler analysis and basic HTML/CSS, Python or SQL, APIs, and automated workflows

Original job description