Lifecycle Marketing Lead, Payer at Spring Health · New York, NY · Joined
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Lifecycle Marketing Lead, Payer
Spring Health · New York, NY · Just now · 0 applicants
NewHybridFull-timeSenior
Pay
$154k–$194kListed
Workplace
Hybrid
Job type
Full-time
Level
Senior
Source: jobright · Posted by joined-scrapper
About the role
Spring Health seeks a Lifecycle Marketing Lead to own and optimize member journeys for payer-covered members, driving engagement and retention through multi-channel automated campaigns and cross-functional collaboration.
What you’ll do
Own and optimize end-to-end member journeys for payer coverage
Develop and execute multi-channel lifecycle strategies
Build personalized member journeys and testing programs
Increase engagement, care access, and retention
Partner with Product, Data, Customer Success, and other teams
What you’ll need
6–10+ years in lifecycle, CRM, or growth marketing, ideally in a consumer healthtech organization
Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience
Deep familiarity with marketing automation platforms
Strong analytical chops; comfortable digging into data and surfacing actionable insights
Solid understanding of behavioral and personalized marketing tactics
Strong communication and collaboration skills, with experience working cross-functionally
Original job description
Spring Health is seeking a Lifecycle Marketing Lead to own and optimize the end-to-end journey for members with payer coverage. The role develops and executes multi-channel lifecycle strategies, personalized journeys, and testing programs to increase engagement, care access, and retention, partnering across Product, Data, Customer Success, and other teams.…