Product Marketing Lead, B2B at Mudflap · Palo Alto, CA · Joined
M
Product Marketing Lead, B2B
Mudflap · Palo Alto, CA · Just now · 0 applicants
NewHybridFull-timeLead
Pay
$185k–$210kListed
Workplace
Hybrid
Job type
Full-time
Level
Lead
Team: Product Marketing · Source: jobright · Posted by joined-scrapper
About the role
Lead B2B product marketing and commercial growth for Mudflap's Freight business, owning strategy through execution and coordinating cross-functional go-to-market efforts, customer research, and AI-powered workflows.
What you’ll do
Lead product marketing strategy for Mudflap's Freight business
Own go-to-market coordination across cross-functional teams
Conduct customer research to uncover insights
Create positioning, messaging, and copy for complex products
Enable sales with marketing assets and workflows
Drive commercial growth and measurable results
What you’ll need
7+ years of B2B product marketing, GTM, or business leadership experience
Understands business economics and complex B2B sales cycles
Leads strategy through execution and prioritizes high-impact opportunities
Independently translates complex products into positioning and messaging
Builds with AI and creates marketing workflows
Experience in SaaS, technology, marketplaces, or logistics
Original job description
Mudflap is hiring a Product Marketing Lead, B2B to lead marketing strategy and commercial growth for its Freight business, including integrating Parade into the Mudflap ecosystem. The role owns core product marketing and coordinates cross-functional go-to-market efforts, customer research, sales enablement, and AI-powered marketing workflows.7+ years of…