This Director of CRM & Loyalty role at Crecera Brands oversees lifecycle marketing, loyalty, and customer communications to boost retention and lifetime value across ecommerce brands, using Salesforce Marketing Cloud and data-driven personalization.
What you’ll do
Lead CRM and loyalty strategy
Manage customer communication programs
Oversee lifecycle marketing and email/SMS campaigns
Drive retention and repeat purchases
Deliver personalized experiences using customer data
What you’ll need
Bachelor's degree in Marketing, Business, Communications, or related field
8+ years of experience in CRM, lifecycle marketing, retention marketing, customer engagement, or loyalty strategy
3+ years of leadership experience managing teams
Experience within a direct-to-consumer ecommerce organization
Expert-level experience with Salesforce Marketing Cloud (SFMC)
Strong SQL skills
Original job description
Crecera Brands is seeking a Director of CRM & Loyalty to maximize customer lifetime value, retention, and repeat purchases across The Golfer's World, Play Baseball, and Play Softball. The role leads customer communications, lifecycle marketing, loyalty, and direct mail programs, using customer data and marketing technology to deliver personalized…