Senior Performance Marketing Manager, Paid Social at Gusto · Remote (US) · Joined
G
Senior Performance Marketing Manager, Paid Social
Gusto · Remote (US) · 7h ago · 0 applicants
NewRemoteFull-timeManager
Pay
$109k–$161kListed
Workplace
Remote
Job type
Full-time
Level
Manager
Team: Paid Acquisition · Source: builtin · Posted by joined-scrapper
About the role
Gusto is seeking a Senior Performance Marketing Manager to own paid social strategy and execution across major platforms, driving pipeline and revenue. This role involves managing multi-million dollar budgets, leading creative testing, and integrating AI tools to optimize campaigns and workflows.
What you’ll do
Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
Manage multi-million dollar budgets including pacing, forecasting, and budget-vs-actuals analysis
Refine attribution and measurement framework in partnership with marketing and engineering
Lead creative strategy and testing at scale with agencies and internal teams
Use AI tools for campaign briefs, copy generation, and audience research
Identify and test new digital channels like Google Demand Generation and ChatGPT ads
What you’ll need
7+ years of performance marketing experience in B2B SaaS or similar
Hands-on full-funnel ownership across two or more paid social platforms
Strong creative testing instincts and ability to translate data into direction
AI-fluent with a record of implementing AI-driven efficiencies
Excellent cross-functional collaborator across brand, web, and comms teams
Analytical with clear point of view on attribution in imperfect environments
About GustoAt Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the…