Senior Product Marketing Manager, Growth at Enterpret · United States · Joined
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Senior Product Marketing Manager, Growth
Enterpret · United States · Just now · 0 applicants
NewRemoteFull-timeSenior
Pay
$180k–$220kListed
Workplace
Remote
Job type
Full-time
Level
Senior
Team: Growth · Source: jobright · Posted by joined-scrapper
About the role
Enterpret is hiring a Senior Product Marketing Manager, Growth to lead weekly product launches and build the product-led growth activation flow for its customer intelligence platform. This remote role drives feature adoption through launch planning, enablement, onboarding, lifecycle campaigns, experimentation, and measurement.
What you’ll do
Lead weekly product launches from planning through post-launch adoption
Build and optimize the product-led growth activation flow
Drive feature adoption via launch planning, enablement, onboarding, and lifecycle campaigns
Design and run lifecycle/in-app campaigns using tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
Analyze activation data in PostHog, Amplitude, or Mixpanel to define funnels and set up experiments
Develop customer and sales enablement materials and product videos
What you’ll need
Portfolio required with at least one product launch and one activation/onboarding program with before-and-after metrics
Experience marketing AI products at B2B software companies
Built a PLG activation or onboarding program and can point to the metric it moved
Hands-on with lifecycle, in-app, and product analytics tools
Able to own weekly or near-weekly launches from planning through post-launch adoption
Strong cross-functional collaborator with product, design, sales, and customer success
Original job description
Enterpret is hiring a Senior Product Marketing Manager, Growth to lead weekly product launches and build its product-led growth activation flow. The role drives feature adoption through launch planning, customer and sales enablement, onboarding, lifecycle campaigns, experimentation, and measurement.You've done product marketing for AI products at B2B…