Citi seeks a Lead Analyst to manage performance analytics and acquisition strategy for cobrand credit card partnerships, translating financial data into recommendations and presenting insights to senior leaders and external partners.
What you’ll do
Manage performance analytics and acquisition strategy for cobrand credit card partnerships
Translate performance and financial data into actionable recommendations
Coordinate cross-functional marketing initiatives
Build dashboards and analyze trends using Adobe Analytics and Tableau
Present findings to senior leaders and external partners
Lead competitive analysis and translate market intelligence into strategic recommendations
What you’ll need
6–10 years of experience in financial services or marketing with a focus on program management and performance analytics
Proficiency in Adobe Analytics and Tableau, plus Microsoft Office including Excel and PowerPoint
Broad knowledge of P&Ls and marketing investment management
Experience in the credit card industry with familiarity of co-brand or co-marketing acquisition models
Demonstrated success managing internal and external partnerships and communicating with senior leadership
Master's degree in Business, Marketing, Finance, Analytics, or a related field
Original job description
Citi is seeking a Lead Analyst to manage performance analytics and acquisition strategy for its cobrand credit card partnerships. The role translates performance and financial data into recommendations, coordinates cross-functional marketing initiatives, and presents findings to senior leaders and external partners.6–10 years of experience in financial…