About the role

What you’ll do

• Own strategy, roadmap, and execution of marketing technology ecosystem
• Lead customer data, engagement, and AI-driven personalization platforms
• Translate business and marketing needs into scalable capabilities
• Partner with Product, Commerce, Data, Integrated Marketing, and Engineering
• Define and manage data schemas, event taxonomies, and data mapping documentation

What you’ll need

• 3-5 years of product management experience in marketing technology, CDPs, or digital data infrastructure
• Hands-on working knowledge of CDP platforms
• Experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable)
• Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, real-time profile unification
• Strong grasp of API integrations, data pipelines, and system architecture
• Proven track record of shipping complex, cross-functional platform products in an agile environment

Original job description