Director of Performance Marketing & Growth to own paid acquisition performance across Google Search/PPC, using AI and automation to scale growth, improve unit economics, and expand the marketing operating model to new practice areas and partner firms.
What you’ll do
Own paid acquisition performance end-to-end
Manage Google Search/PPC campaigns
Use AI and automation to scale growth
Improve unit economics and marketing performance
Own SEO outcomes with technical team
Expand marketing system to new practice areas and partner firms
What you’ll need
6–12 years of experience with Senior Manager/Director level
Track record managing $3M+ annual paid digital spend
Hands-on Google Search/PPC experience
Direct accountability for CPA, ROAS, and acquisition cost
Proven ability to scale paid acquisition while improving economics
Experience using AI or automation for marketing performance
Original job description
Zinda Operating Group is building an AI-first marketing platform and managed-services operation for law firms, with Zinda Law Group as its flagship client. The Director of Performance Marketing & Growth will own paid acquisition performance end-to-end, primarily across Google Search/PPC, while using AI and automation to scale growth, improve unit economics,…