Paid Media Strategist - Google & Bing at Lifeway Christian Resources · United States · Joined
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Paid Media Strategist - Google & Bing
Lifeway Christian Resources · United States · Just now · 0 applicants
NewRemoteFull-timeSenior
Pay
Pay not listed
Workplace
Remote
Job type
Full-time
Level
Senior
Source: jobright · Posted by joined-scrapper
About the role
Lifeway Christian Resources is seeking an experienced paid media strategist to bring Google Ads, YouTube, and Microsoft Advertising management in-house. The role focuses on customer acquisition, lead generation, eCommerce revenue, and ministry reach while stewarding media budgets and advising internal partners.
What you’ll do
Plan, build, optimize, and measure Google Ads, YouTube, and Microsoft Advertising campaigns
Drive customer acquisition, lead generation, eCommerce revenue, and ministry reach
Manage and pace media budgets against CPA/CPL, ROAS, revenue, or lead goals
Advise internal partners and communicate performance to non-technical audiences
Design and run structured A/B tests and apply the results
Ensure accurate measurement using GA4, pixels/Conversions API, UTMs, and attribution concepts
What you’ll need
Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field
5+ years of hands-on paid media experience managing campaigns directly in platform interfaces
Demonstrated depth in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting
Proven management and pacing of media budgets against CPA/CPL, ROAS, revenue, or lead goals
Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts
Actively involved in an evangelical Christian church
Original job description
Lifeway Christian Resources is bringing paid media management in-house and seeks a strategist to plan, build, optimize, and measure Google Ads, YouTube, and Microsoft Advertising campaigns. The role drives customer acquisition, lead generation, eCommerce revenue, and ministry reach while advising partners and stewarding media budgets.Bachelor's degree in…