Manager, Lifecycle Marketing at Full Glass Wine Co. · United States · Joined
FC
Manager, Lifecycle Marketing
Full Glass Wine Co. · United States · Just now · 0 applicants
NewRemoteFull-timeManager
Pay
$75kListed
Workplace
Remote
Job type
Full-time
Level
Manager
Source: jobright · Posted by joined-scrapper
About the role
Full Glass Wine Co. seeks a Manager, Lifecycle Marketing to drive customer engagement and retention across its wine brand portfolio through multi-channel campaigns, automation, and data-driven optimization.
What you’ll do
Develop and execute lifecycle marketing strategies
Lead multi-channel campaigns
Manage customer journey automation
Conduct performance analysis
Optimize across the brand portfolio
What you’ll need
Bachelor's degree in Marketing, Business, or a related field
3-5 years of experience in lifecycle marketing or CRM within DTC
Experience with Klaviyo or similar marketing automation platforms
Strong analytical skills with the ability to derive actionable insights
Excellent written and verbal communication skills
Strong project management skills
Original job description
Full Glass Wine Co. is hiring a Manager, Lifecycle Marketing to develop and execute strategies that engage and retain customers across the customer journey. The role leads multi-channel campaigns, customer journey automation, performance analysis, and cross-functional optimization across its portfolio of wine brands.Bachelor's degree in Marketing,…