Principal Product Manager (Web Experience) at Workato · Denver, CO · Joined
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Principal Product Manager (Web Experience)
Workato · Denver, CO · Just now · 0 applicants
NewOn-siteFull-timeLead
Pay
Pay not listed
Workplace
On-site
Job type
Full-time
Level
Lead
Team: Web Experience · Source: jobright · Posted by joined-scrapper
About the role
Workato is hiring a Principal Product Manager to own the strategy, roadmap, and measurable outcomes for its website, bringing together content, design, and technology to improve visitor understanding and drive growth. The role requires aligning cross-functional teams and using analytics, experimentation, and AI to optimize the web experience.
What you’ll do
Own strategy, roadmap, priorities, and measurable outcomes for the website
Translate visitor needs into intuitive journeys, navigation, taxonomy, and content discovery
Organize product, editorial, video, event, and educational content into connected experiences
Align Product, Marketing, Design, Engineering, Data, and Sales to drive delivery
Use funnel analysis, instrumentation, and A/B testing to connect behavior to business outcomes
Apply AI for research, prototyping, content workflows, analysis, and experimentation
What you’ll need
Experience owning a complex B2B SaaS website or digital product
Track record of setting direction, making tradeoffs, and delivering measurable results
Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology
Hands-on experience with funnel analysis, instrumentation, A/B testing, and conversion optimization
Practical understanding of CMS platforms, SEO, AI-driven discovery, accessibility, mobile experience, and technical performance
Ability to align cross-functional teams, resolve competing priorities, and lead through influence
Original job description
Workato is hiring a Principal Product Manager, Web Experience to own the strategy, roadmap, priorities, and measurable outcomes for its website. The role brings together visitor needs, company narrative, design, content, and technology to improve understanding, trust, and growth.Experience owning a complex B2B SaaS website or digital product, with a track…