About the role

What you’ll do

• Own customer engagement and retention from onboarding through repeat purchase and loyalty.
• Lead CRM strategy and owned-channel revenue across email, SMS, push notifications, mobile app, and loyalty programs.
• Apply AI to campaign production, segmentation, personalization, and performance reporting.
• Collaborate with internal marketing peers and external agencies supporting acquisition.
• Use marketing data to drive decisions and optimize lifecycle performance.
• Maintain sound judgment on AI output quality, brand voice, and customer data privacy.

What you’ll need

• 3–6+ years in lifecycle marketing, CRM marketing, or retention marketing.
• Hands-on experience managing email and SMS platforms; Klaviyo required.
• Demonstrated hands-on use of generative AI tools in marketing workflows (Claude strongly preferred) with measurable impact.
• Experience or strong interest in connecting AI assistants to marketing systems (e.g., Claude with Klaviyo and Shopify via MCP connectors, APIs, or automation tools such as Zapier).
• Comfort with data tools (Excel/Google Sheets; SQL or BI tools a plus) and an analytical mindset.
• Experience in ecommerce or DTC brands and strong cross-functional collaboration skills; Chicago-area candidates preferred.

Original job description