Senior Product Marketing Manager at Appfire · United States · Joined
A
Senior Product Marketing Manager
Appfire · United States · Just now · 0 applicants
NewRemoteFull-timeSenior
Pay
Pay not listed
Workplace
Remote
Job type
Full-time
Level
Senior
Team: Product Marketing · Source: jobright · Posted by joined-scrapper
About the role
Appfire is hiring a Senior Product Marketing Manager to own go-to-market strategy, positioning, messaging, and launches for a portfolio of B2B SaaS products, partnering with demand generation and sales to drive measurable business outcomes. The role requires deep B2B SaaS product marketing experience, including full-funnel content, sales enablement, and customer and market intelligence.
What you’ll do
Develop go-to-market strategies for a portfolio of B2B SaaS products
Own positioning, messaging, and product launches
Create full-funnel demand content across awareness, consideration, evaluation, conversion, adoption, and expansion
Enable sales and partners with sales plays, discovery frameworks, competitive positioning, and objection handling
Deliver customer and market intelligence to drive GTM decisions
Measure the business impact of product marketing programs
Strong experience launching new SaaS products from validation through post-launch growth
Experience partnering with Demand Generation to generate leads, pipeline, trials, and revenue
Experience marketing within platform, marketplace, or partner-led ecosystems such as Atlassian, ServiceNow, Salesforce, or comparable
Strong analytical skills using customer research, competitive analysis, win/loss insights, and performance data for GTM decisions
Original job description
Appfire is hiring a Senior Product Marketing Manager to develop go-to-market strategies for a portfolio of B2B SaaS products. The role owns positioning, messaging, launches, full-funnel demand content, sales and partner enablement, and customer and market intelligence, with a focus on measurable business outcomes.7–10+ years of B2B product marketing…