Lifecycle Marketing Technical Manager at Mudflap · Palo Alto, CA · Joined
M
Lifecycle Marketing Technical Manager
Mudflap · Palo Alto, CA · Just now · 0 applicants
NewHybridFull-timeManager
Pay
$95k–$120kListed
Workplace
Hybrid
Job type
Full-time
Level
Manager
Team: Lifecycle Marketing · Source: jobright · Posted by joined-scrapper
About the role
Mudflap seeks a Lifecycle Marketing & Automation Manager to own customer engagement, activation, and retention by building personalized journeys, leveraging AI and customer data, and advancing marketing technology. The role requires deep Braze expertise and a strong technical, analytical, and execution-oriented background.
What you’ll do
Own technology, automation, and execution for customer engagement, activation, and retention
Build and optimize personalized customer journeys
Use AI and customer data to improve outcomes
Partner across teams to advance marketing technology
Drive experimentation and A/B testing for measurable results
Manage marketing automation and CRM platforms
What you’ll need
5+ years in lifecycle marketing, marketing automation, CRM, or marketing technology
Deep hands-on expertise in Braze or a comparable platform
Strong technical skills in customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations
AI-first and automation-driven mindset
Highly analytical with experience in experimentation and A/B testing
Strong ownership and execution in fast-paced environments
Original job description
Mudflap is hiring a Lifecycle Marketing & Automation Manager to own the technology, automation, and execution behind customer engagement, activation, and retention. The role builds and optimizes personalized customer journeys, uses AI and customer data to improve outcomes, and partners across teams to advance marketing technology.5+ years of experience in…