Investment Strategy Associate Director - Platforms at TRG · Dallas, TX · Joined
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Investment Strategy Associate Director - Platforms
TRG · Dallas, TX · Just now · 0 applicants
NewOn-siteContractManager
Pay
Pay not listed
Workplace
On-site
Job type
Contract
Level
Manager
Team: Investment Strategy · Source: jobright · Posted by joined-scrapper
About the role
TRG is hiring a freelance Associate Director of Investment Strategy to lead evidence-based, platform-driven media investments, enhance cross-channel reach, and develop investment strategists. The role requires deep media buying experience, platform expertise, and knowledge of marketing effectiveness frameworks.
What you’ll do
Shape and execute evidence-based, platform-driven media investments
Build cross-channel reach and brand growth
Improve investment processes and evaluate platforms
Develop and mentor investment strategists
Advocate for investments maximizing attention, reach, and mental availability
Implement the 'memories move markets' vision
What you’ll need
10+ years in media investment, media buying, or related client/operations/analytics experience with leadership roles
Minimum 7 years in platform-driven media execution
Exceptional platform activation skills and deep understanding of the platforms media ecosystem
Strong understanding of media platform selection and activation for inventory quality, transparency, and incremental reach
Knowledge of marketing effectiveness frameworks including Sharp, Romaniuk, Binet/Field, and Hurman
Original job description
TRG is seeking a freelance Associate Director of Investment Strategy, Platforms to shape and execute evidence-based, platform-driven media investments. The role focuses on building cross-channel reach and brand growth, improving investment processes, evaluating platforms, and developing strategists.Ten-plus years in media investment; media buying; or…