Head of Central Growth at Taptap Send · New York, NY · Joined
TS
Head of Central Growth
Taptap Send · New York, NY · Just now · 0 applicants
NewOn-siteFull-timeManager
Pay
Pay not listed
Workplace
On-site
Job type
Full-time
Level
Manager
Team: Central Growth · Source: jobright · Posted by joined-scrapper
About the role
Taptap Send is hiring a Head of Central Growth to lead growth strategy and execution for its cross-border remittance app, owning measurement, lifecycle marketing, experimentation, and growth tooling while connecting Product, Data, and Growth. The role requires a hands-on leader with deep performance marketing and CRM expertise who uses AI and evidence-based decision-making to scale customer growth.
What you’ll do
Own performance marketing measurement and spend allocation
Drive lifecycle marketing across the customer journey
Lead experimentation and growth tooling
Connect Product, Data, and Growth teams
Lead a lean, high-leverage growth team
Use AI to improve measurement, segmentation, content, and execution
What you’ll need
10+ years in growth, performance marketing, or lifecycle/CRM at a consumer mobile app, fintech, or high-growth B2C company
Track record of improving growth or lifecycle metrics with measurement discipline
Strong analytical instincts and comfort owning spend decisions
Experience with zero-to-one and scaling environments
Active, fluent use of AI tools across strategy, segmentation, and execution
Experience working with global, cross-functional, and cross-cultural teams
Original job description
Taptap Send is building a cross-border fintech for emerging markets that empowers families and expands access to financial services. The Head of Central Growth will own performance marketing measurement and spend allocation, lifecycle marketing across the customer journey, experimentation, and growth tooling. The role will connect Product, Data, and Growth…