Product Marketing Manager, Attendee at Informa Markets · New York, NY · Joined
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Product Marketing Manager, Attendee
Informa Markets · New York, NY · Just now · 0 applicants
NewHybridFull-timeManager
Pay
$75k–$100kListed
Workplace
Hybrid
Job type
Full-time
Level
Manager
Source: jobright · Posted by joined-scrapper
About the role
Informa Markets seeks a Product Marketing Manager to drive attendee growth across events by developing marketing strategies, pricing, and campaigns using data and cross-functional collaboration.
What you’ll do
Develop attendee marketing strategies across multiple events
Create value propositions, pricing, acquisition, retention, and attendee journey optimization
Grow attendance, engagement, satisfaction, and revenue through data and cross-functional collaboration
Align with brand, operations, and strategic insights teams on shared goals
Apply behavioral science techniques and advanced tools like AI to enhance marketing strategies
What you’ll need
Proven experience in attendee marketing or product marketing
Expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution
Data-driven mindset with focus on measurable outcomes
Excellent analytical skills in forecasting, segmentation, and KPI reporting
Adaptability in fast-paced, dynamic environments and interest in behavioral science/AI
Original job description
Informa Markets, a division within Informa, organizes events and provides online platforms, data, and digital content for specialist markets. The Product Marketing Manager, Attendee develops attendee marketing strategies across multiple events, including value propositions, pricing, acquisition, retention, and attendee journey optimization. The role uses…