Digital Marketing Director at The Fesco Group · New York, NY · Joined
TG
Digital Marketing Director
The Fesco Group · New York, NY · Just now · 0 applicants
NewOn-siteFull-timeManager
Pay
Pay not listed
Workplace
On-site
Job type
Full-time
Level
Manager
Team: Marketing · Source: jobright · Posted by joined-scrapper
About the role
The Digital Marketing Director will lead the growth of the company's consumer electronics portfolio across digital channels, with a strong focus on TikTok Shop, including strategy, creator programs, and performance optimization.
What you’ll do
Lead TikTok Shop strategy and performance
Manage creator and affiliate programs
Oversee merchandising
Conduct analytics and campaign optimization
Collaborate with cross-functional teams
What you’ll need
Bachelor's degree in Marketing, Business Administration, Communications, or related field
7+ years of digital marketing experience within a consumer products company
Experience launching or scaling a TikTok Shop to $4M+ annual revenue
Experience within consumer electronics, technology, or fast-growing e-commerce brands
Deep understanding of creator marketing, influencer partnerships, and affiliate programs
Original job description
The FESCO Group is seeking a Digital Marketing Director to grow its consumer electronics portfolio across digital channels, with a strong emphasis on TikTok Shop. The role leads TikTok Shop strategy and performance, creator and affiliate programs, merchandising, analytics, and campaign optimization in collaboration with cross-functional teams.Bachelor's…