Affirm seeks a Senior Manager to build the analytical intelligence function supporting Brand & Communications, integrating audience research, data, and measurement to guide narrative strategy and evaluate its performance.
What you’ll do
Build the analytical intelligence function for Brand & Communications
Integrate audience research, first-party data, external data, and brand/media measurement
Guide narrative strategy and evaluate its performance
Turn messy evidence into clear, decision-ready conclusions
Collaborate across analytical, strategic, and creative disciplines
Challenge weak evidence and test assumptions
What you’ll need
12+ years in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or related field
Experience using analysis to shape brand, communications, marketing, product, or creative strategy
Highly fluent in quantitative research and analysis
Comfort with survey design, segmentation, statistical inference, experimentation, measurement design, and large or imperfect datasets
Hands-on data work with SQL, statistical platforms, data visualization, or business intelligence tools
Ability to integrate qualitative insight with quantitative analysis and translate concepts like trust, relevance, and reputation into analytical frameworks
Original job description
Affirm is hiring a Senior Manager, Narrative Intelligence to build the analytical intelligence function supporting its Brand & Communications strategy. The role integrates audience research, first-party and external data, and brand and media measurement to guide narrative strategy and evaluate its performance.You're driven to understand people through…